It’s free, powerful, and easy to use – and best of all, it can manage all of your e-mail marketing needs!  PoMMo, is developed in PHP/MYSQL and can be easily installed on most servers. It’s completely customizable subscription forms, which are based on smarty templates, allow it to...

With only around a quarter of all internet users being native English-speakers, and studies showing that multilingual surfers put more trust in websites written in their own native language, it’s clear that a multilingual approach to online marketing is essential for anyone wishing to fully tap...

It’s a surprise to many WordPress users that by default, your WordPress blog  is vulnerable to being banned from popular Ping services.  Let me explain… Each time a page/post on your blog is created or edited it will notify Ping services that they should crawl your site to discover new...

Last week, we discussed the importance of website optimization and it’s impact on visitor browsing, conversions, and organic traffic via search engines.  Reducing your site’s loading speed is easier than you think and any amount of time that can be cut will benefit your site/sales.  Here...

After a very short break, I am proud to announce that the Marketing WiseGuy is back. Check back with us periodically this month as we release new articles to help you effectively manage and market your websites!

Optimizing your website’s page load speed can do wonders for your site’s traffic and sales.  Research has shown that visitors will leave a site if they cannot find what they are looking for within the first 7 seconds.  That’s 7 seconds, including page load time, to make a first impression...

Want to add some eye-candy to your site?  Or maybe just bring your site up to the 21st century?  AJAX/Javascript login pop ups are simple to integrate and can be fully customized with style sheets to match your site’s theme.  Here is a list of 6 great AJAX and Javascript login pop up panels. ...

I’ve decided to write a follow up post to our recent article on breadcrumb SEO since many of you have asked me about the best way to integrate breadcrumbs with WordPress.  First, if you are still not sure about this navigation style then please take a quick look at the benefits of breadcrumbs...

Adding a breadcrumb feature to your website or blog can improve your site’s overall user experience and search engine optimization (SEO).  It is a simple addition to any site, especially if you are using a CMS platform like WordPress (see my post on Integrating Breadcrumbs with WordPress).  It...

Inbound links are golden within the Search engine marketing world. A solid link from a top quality source can put a website on the map in a couple of hours. Bloggers and online marketers alike spend a lot of their effort chasing down quality back links. Trading them like valuable hockey cards to a child....